Malik Benin, Founder & CEO conceived COQUÍCO in 1997. He began his research immediately, needing just under three years to research and design the toy that is turning heads on the mainland and in Puerto Rico.

COQUÍCO'S mission is to build uniquely Puerto Rican toys that capture the spirit of the island. No other coquí product combines zoological accuracy with educational material—and, in keeping with the spirit and mission, "We Sing."

Our vision is to dispel the myth of the "green coqui" by building the real thing... a special product near and dear to Puerto Ricans and vacationers alike.

Special attention was paid to constructing a zoologically correct (color, toes, shape, etc.) toy as a building block of a new learning process. Children will want to know more about their favorite cuddly toy, the one that "sings" to them.

For starters, they'll learn that the coquí is not a green frog. On the contrary, the coquí is gray, brown, spotted, and a host of other variations. And as they read on, they'll learn more about Puerto Rico's greatest natural treasure, the frog that "sings".